Buyanihan.com’s Media Gathering Dinner at Wang Shang Lo was an opportunity for me to see and shake hands with the important persons behind the e-commerce site that pioneered the group-buying e-retailing platform in the Philippines. This was on January 10, 2011 at Club Ultima, Crown Regency Hotel Cebu.
Eddie Lee, the Chief Information Officer, relayed the details on what Buyanihan does and offers to Filipino online consumers and also to non-Filipinos who plan to visit the country soon. The Malaysian founder of the group-buying site also highlighted the 3 Win Solutions and the vision to be the leader in Business-to-Business-to-Consumer-to-Consumer platform in the Internet retailing industry in Asia.
The 3 Win Solutions of Buyanihan can benefit the merchants, consumers and the brand itself.
Buyanihan delivers values to the business by offering digital marketing campaign to increase exposure of the merchant’s offers and brand; by investing the right target market online; by giving no advanced payment on featured offers and by guaranteeing new walk-in customers.
Buyanihan helps businesses by “co-selling with the merchants” at less cost. This proves to be relevant during off-season and off-peak hours.
On the matters of consumers, Buyanihan brings social commerce in a group-buying platform.It helps potential consumers discover the best deals in the market online. Great savings on offers have also been guaranteed for consumers through the discount vouchers. And with those discount vouchers, the group-buying site prides itself to supplement gift-giving into the social e-commerce platform.
With those cool offers to merchants and consumers, Buyanihan can guarantee a healthy business making the 3-win solution program a potential booster to the website’s brand building.
Buyanihan is fairly new, with less than a year in operation. But it has already signed up over 40 businesses in Manila to partner with them. It also aims to do the same in Cebu and probably, at a figure higher than those in Manila.
Cebu online consumers can already avail of Buyanihan’s recent cool offers by visiting the site: www.buyanihan.com.
Consumers can also refer friends and families. Through referral, consumers can gain from incentive points and referral rewards.
Buyanihan is a cool group buying site in the Philippines. Be sure to register and check out recent offers on the mentioned site.
Finally, I will experience what this group-buying website really brings to Cebu consumers this Sinulog 2011. Thanks Buyanihan!
